On the morning of September 9, 2023, we were honored to have Dr. Guo Yanping, Vice President of Nanwan Academy, teach our Marketing Elite Class! During the morning, Dr. Guo explained the policy of cross-division order taking and answered questions from the participants. In addition, there was a brainstorming session on the challenges and problems related to customer development.

Cross-division order taking involves how customer orders are distributed and processed between different departments. The formulation and implementation of this policy is crucial to the organization's collaborative work and customer satisfaction.

Through the promotion of cross-division order taking policy, we can make everyone clearer about the purpose and importance of cross-division order taking, and clearer about how to coordinate resources, division of labor, and communication process in the process of cross-departmental cooperation. It was emphasized that effective communication and collaboration is the key to success, optimizing resource allocation and adjusting strategies to meet customer needs.

Participants of the Marketing Elite class brainstormed on challenges and issues encountered in customer development in the form of group discussions, focusing on customer development challenges, understanding customer needs, relationship building and maintenance, competitors and differentiation, and sales techniques and strategies.

1️⃣ Client Development Challenges: the groups discussed various challenges that one may encounter in client development. From understanding customer needs and building and maintaining relationships, to facing competitors and how to differentiate.

2️⃣ Customer Needs Understanding: Understanding what customers really want is the key to successful customer development. Groups shared how to effectively communicate and gain insight into customer needs to provide better solutions.

3️⃣ Relationship Building and Maintenance: Building strong relationships is critical in business. Groups explored how to build and maintain client relationships over time to ensure the continued success of the partnership.

4️⃣ COMPETITORS AND DIFFERENCES: The marketplace is highly competitive and it is vital to understand your competitors and find your own differentiators. Groups examined how to develop sales techniques and strategies to stand out from the competition.

This brainstorming session allowed the Marketing Elite class to fully realize that challenges are not scary, they are opportunities for growth! We encourage everyone to face various situations in customer development positively, innovate solutions, and continuously improve their sales skills to become better marketing elites!

In the afternoon, the Dean of South Bay Academy, Dr. Jiankong Bai, gave an inspiring talk to our Marketing Elite Class, delving into how to practice the spirit of hard work and desperation in the marketing field. From the three aspects of working with heart and soul, diligence makes up for clumsiness, and performance is king, Dr. Bai shared with us the secrets of success from his own experience.

Doing things with intention means being focused and fully committed to the task. Don't be perfunctory, but really focus on the work.

Doing things with real commitment means focusing on real actions and results, not just verbal promises. Make a little progress every day and build success. It is only when we put our heart and soul into what we do that we can truly achieve exceptional results. Make a little progress every day, build success, and keep improving.

Diligence is another key factor for success. First, we need to be clear about our goals and directions. Clarity of goals helps us to plan and organize our work better. Secondly, we need to choose appropriate methods and strategies to achieve these goals. Appropriateness of methods means not acting blindly but moving forward in a planned way. Finally, we need to hustle and make desperate efforts to persevere even in the face of difficulties and challenges. It is only through constant effort that we can continue to improve ourselves and overcome obstacles to achieve greater success.

In the workplace, performance is the key criterion for evaluating an individual or a team. The principle that performance is king reminds us that we should constantly strive for excellence in performance. To achieve outstanding performance, we need to constantly improve our abilities and accomplishments. We should set high standards for ourselves, constantly challenge ourselves and seek continuous improvement. It is only through quality work and sustained effort that we can succeed in our endeavors.

In summary, a positive attitude and an efficient approach to work are the keys to success. Through attentive, diligent, goal-oriented and high-performing work, we can achieve personal and professional success. At the same time, we should also maintain integrity, responsibility and gratitude, which are qualities that will help us build good relationships and lay a solid foundation for long-term success.